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The Top Line

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    Here’s Why Airline Safety Videos Have Gotten So ElaborateThey used to have the drab feel of corporate instructional videos. But in recent years, airlines have sensed a branding opportunity.
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    Is the New Bipartisan Consensus on Interest Rates an Illusion?Republicans and Democrats have found rare alignment on monetary policy. But will “the hack gap” reopen if a Democrat becomes president?
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    It’s Time to Stop This Ridiculous Hotel Pricing Practice“Resort fees” and “destination fees” are used to mislead consumers about room rates. Washington, D.C., is suing to keep operators honest.
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    There’s No Need for the Senate to Confirm Anyone to the Federal ReserveThe best tool Congress has to protect the Fed from Trump is the one they have been using: Their authority to refuse to confirm his nominees.
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    Democrats Should Fight Doctors and Hospitals, Not InsurersThey’re ignoring the key element in our health care system that’s making it unaffordable: providers and the payments they require.
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    Planet Fitness Celebrates Members Who Pay for Its Product But Don’t Use ItThere is an odd incentive if you own a gym: You need to find a way to attract customers who are not especially eager about your product.
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    Instead of Juul, San Francisco Should Have Banned CigarettesOr gotten ahead of the vaping more effectively by piloting an effective age-restriction regime.
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    Stephen Moore’s New Crypto Start-up Is Dumb Even by Crypto Start-up StandardsThe conservative commentator and failed Fed nominee’s business partner describes the plan, such as it is.
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    Here’s Who Trump Should Have Made Fed ChairmanNeel Kashkari, like Trump, thinks the Fed should cut interest rates. The problem is that those beliefs stem from principle, not politics.
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    The One Weird Trick for Leaving the Euro That Shows Why Countries Can’t Leave ItThe Italian government has floated the idea of a new national quasi-currency. But it’s not the answer to the country’s financial problems.
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    America’s Eighth-Largest Bank Will Have a Stupid Name: ‘Truist’I almost feel bad making fun of it. But I do think they are making a business mistake.
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    Kudos to the States Suing to Block Sprint/T-Mobile MergerAs the state attorneys general suing on antitrust grounds know, competition among four national cellular providers serves Americans well.
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    SoulCycle Has Found a Brilliant Way to Monetize LoyaltyCustomers scramble to reserve the best bikes at the most timely classes, so the company will start acting more like an airline.
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    Today, Bad News Is Good News for StocksThe jobs numbers were dismal — but the market seems optimistic that Trump might get that rate cut he’s been asking for.
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    Trump Can Only Move Interest Rates by Hurting the EconomyIf he pushes stock prices down enough by starting trade wars, he knows he might get the Fed to act.
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    Spec Mansions for Billionaires Is Not As Good a Business As It Seemed LikeAbout 50 such houses are currently for sale in L.A., and there isn’t enough dumb money around to buy them all.
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    The Trade War Is Getting Big Enough to Hurt the EconomyThe stock and bond markets are saying there might be a real problem.
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    Uber’s Irrational Pricing Is a Problem for Policy-makersHow do you incentivize a company that seems hell-bent on generating massive losses?
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    Trump Is Adjusting His Trade Strategy to Be More RealisticAnd this looks like a nod at something Trump hates: multilateralism.
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    The Banks That Ran Uber’s IPO Feared This Would HappenThe stock tumbled in its first few days on the market. But did the banks make it worse?
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    Trump’s Failure to Control the Fed Is a Huge Problem for His Trade PolicyEven though the economy is good, Trump still thinks trade deficits are bad. But the tools he hopes to use to fight them aren’t going to work.
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    Trump’s Tariffs Only Work If Americans Pay ThemThis fact is inseparable from the president’s eagerness to impose them.
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    Here’s Why Airplane Boarding Got So RidiculousAirlines have increasingly settled on a boarding order driven by social stratification.
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    There Is No Way Donald Trump Actually Lost $1.17 BillionThe lesson of Trump’s massive reported losses from 1985 to 1994 is not that he was a comically bad businessman, but that he was comically undertaxed.
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    Trump Faces Same China Dilemma As Ever: He Loves Tariffs, Investors Hate ThemIf he wants China to take his trade threats seriously, he’s got to be ready to accept a big drop in the Dow.
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    Donald Trump Has Failed to Take Control of the Federal ReserveNot that he hasn’t tried. But Stephen Moore’s withdrawal just highlights the Fed’s ongoing independence.
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    The New GDP Report Shows the Economy Is Neither Heating Nor CoolingThe economy is likely to remain good enough for the president to brag about it through the 2020 election. But not great.
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    Uber’s Plan to Lose Money on Every Ride and Make It Up in Volume, AnnotatedThe ride-sharing company has laid out a vision for profitability. It is not compelling.
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    I Cut the Cord, But Not to Save Money. TV on the Internet Is Just Better Now.TV through the internet now provides a better user experience than traditional cable.
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    Good News: A Recession Looks Less Likely NowAfter some scary data in recent months, the economy seems to be humming along nicely again.
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    Why Starbucks Is Changing Its Reward Program, AgainThat free triple venti hazelnut soy latte with whipped cream just got a little tougher to earn.
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    I Am Now a Seat Recline CentristMan, a lot of you have asked me about Delta’s announcement that they are reducing the amount that economy-class seats can recline.
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    Everyone Is Right About StarbucksJust because somebody is out there giving advice that’s bad for you, that doesn’t mean they’re giving bad advice.
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    Why Should Lyft Be a Public Company?The company’s path to profitability is still fuzzy at best, and it has no shortage of private funding options.
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    Recession Worries Move to DEFCON 3But are bond markets signaling a flagging economy — or simply calculating the effects of Trump’s pressure campaign on the Federal Reserve?
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    Alex Gibney on Why Elizabeth Holmes Would Have Believed Her Own Lies“There was a lot of cognitive dissonance going on. I think she knew that the machine had problems. But there was a kind of willful denial.”
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    The Amazon Deal Implosion Will Make It Hard to Do the Next Deal. Good.That will likely save New York taxpayers money and promote a healthy separation between the public and private sectors.
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    What’s Wrong at Kraft? There Are Two Theories, Both Bad for Warren Buffett.Maybe he’s mismanaged the company — or maybe he just paid way too much for it in the first place.
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    Cuomo and de Blasio’s Plan Doesn’t Fix the Biggest Subway ProblemEveryone needs to know who is in charge.
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    What New York Did and Didn’t Learn From the Failed Amazon-Queens DealWhy politicians spoiling for a fight with Jeff Bezos were disappointed.
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    What Killed the Biggest Passenger Plane Ever Flown?And why the Airbus A380 could be revived in the future.
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    Don’t Worry About a Recession. Yet.New retail data shows a slowdown by consumers. But how does that square with red-hot job numbers?
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    Why Amazon Bailed on Its New York HeadquartersThe company will keep growing in Manhattan. But it wasn’t willing to go to Queens on less favorable terms than it had negotiated.
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    Constitutional Concerns Are a Major Risk for a Federal Wealth TaxThere is a key implementation challenge for Elizabeth Warren’s plan to tax wealth: It would need to survive the courts.
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    Amazon-NYC Deal Can Fall Apart Because New York and Amazon Don’t Need Each OtherWhich means that the deal to put a new Amazon HQ in Queens is very fragile.
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    Good News for Debit-Card Holders — Now It’s Easier to Rent a CarA big rental company sees an overlooked business opportunity in the 25 percent of Americans without credit cards.
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    Why Doesn’t Trump Know Anyone Who Agrees With Him About the Federal Reserve?If Trump wants to put his mark on the Fed, there are much better options than Herman Cain.
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    Howard Schultz Should Stay in Business, Which He Is Good AtIf Schultz wants to keep making a positive difference in America, he should ask himself what big problems he is best suited to address.
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    China’s Economic Loss Is Not Likely to Be America’s GainGlobalism was hard on American workers — as would be any move away from it.
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    Banks Don’t Like Paying You So Many Credit Card Rewards — But They WillRich reward cards aren’t going away. But the most generous offers and benefits might be.
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