Strategist beauty writer Rio Viera-Newton first heard about this hydrating hair oil from Soko Glam founder Charlotte Cho. “This is the best hair oil I’ve ever tried in my life,” she says. “It comes in a giant, 140-ml glass pump jar, and a teeny-tiny bit goes a long way. As in, a grain-of-rice-size amount is enough to coat my entire head of hair,” she adds. And after applying said grain-of-rice-size amount, Rio finds that her hair “is smoothed, feels softer and more hydrated, and looks extra, extra shiny.” It’s so good, in fact, that she also recommended it to her mother (who is a bit of a beauty fanatic herself), who also raved about the results. If you’ve been wanting to try this out, but have been discouraged by the price, now is a good time to buy it during Soko Glam’s sitewide sale, where everything is 35 percent off through the end of the month.
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