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Editor’s note: Black Friday has officially started, so we’re no longer updating this post. For our most up-to-date coverage, check out our roundup of the best Black Friday home deals and sign up for our email newsletter.
Black Friday is coming up on November 29. And although you’ll find the widest selection of deals on America’s highest-casualty shopping holiday itself, brands are increasingly starting their promotions early. Call it sales creep — I’ve been covering Black Friday for the last three years, and this year, it feels like the deals are happening earlier than ever. And they’re good — design-y candles for less than $30, dozens and dozens of sofas for at least 25 percent off.
I’ve rounded up my favorite deals, informed by my years of experience testing home products and skepticism of tiny or misleading discounts that aren’t worth your time. You’ll find a mix of practical stuff (a reader-favorite upholstery vacuum, canisters to organize your pantry) and fun, luxurious stuff (handmade quilts, a cocktail mixer shaped like a penguin), many of which could also make great gifts. A late Thanksgiving means a shorter holiday shopping season, so I’d recommend buying gifts soon, before things sell out. And for more Black Friday early deals, check out our hub here.
Update on November 28: Updated prices and checked stock for all products.
The Deals I Personally Think Are Best
I’ve never seen the extremely comfortable Oceanside sofa — my best-in-class pick — this cheap. And 60 percent off is a great deal for a very giftable, increasingly rare candle.
Amazon
A ton of items are on sale at Amazon, from workhorse appliances to cute décor. Sales will continue through the next week, but if you see something you like, act fast — the best deals often sell out.
Article
Article makes some of our favorite affordable, reliable furniture, and it’s an even better deal this week.
Audo Copenhagen
A bunch of fancy Scandinavian design for 25 percent off, including one of my favorite voicey sofas.
Crate & Barrel
Many Strategist favorites — a very comfy sofa, a great pendant light — are on sale this week, plus pretty tableware and bedding.
Design Within Reach
Last year, Design Within Reach had a great Black Friday sale, and I’m thrilled to see it’s back. It’s a great time to buy a big-ticket furniture item or cheap home décor from Hay (some great reusable gift boxes are 40 percent off!).
Goodee
Goodee’s Black Friday sale includes some great deals on Tala LED lightbulbs, which can function as stand-alone fixtures, and the original Wishbone chair.
Nordstrom
Nordstrom’s Black Friday sale is concentrated on a few brands, but there’s still plenty to choose from, including a cheap, plush throw blanket and an artichoke-shaped Dutch oven from our favorite brand (Staub, not Le Creuset — scandal!).
Quiet Town
Quiet Town makes my absolute favorite shower curtains, and they’re up to 60 percent off this week. There are also some great deals on giftable blankets and bath mats.
Ruggable
Take 20 percent off Ruggable’s washable rugs with code HOLLY24.
Schoolhouse
Schoolhouse has a lot of beautiful stuff that’s 20 to 25 percent too expensive for my budget. Luckily, this week they’re offering 20 to 25 percent off, depending on the size of your order.
Ssense
I went through 17 pages of home goods in the legendary Ssense winter sale to find the most worthwhile deals. You’re welcome.
Thompson Street Studio
I love Thompson Street Studio’s handmade quilts, and the brand is offering 25 percent off everything in the store, except for workshops and kits. (If you don’t see the discount at first, don’t worry — it’ll appear at the checkout stage.)
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
