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Based on the cycles of the moon rather than the sun, Lunar New Year —which is typically celebrated in Asian countries including China, Vietnam, and South Korea — falls on January 29 this year (though festivities can last for several weeks, with lion dances, feasts, fireworks, and more). According to the Chinese zodiac calendar, 2025 is the Year of the Snake; I’ve already spotted plenty of brands drawing scaly inspiration from the mysterious and oft-misunderstood creature, which symbolizes wisdom, renewal, and transformation. I’ve rounded up all the new serpent-themed launches below, as well as some general décor and accessories to help usher in the celebrations — but definitely don’t dillydally, as many of these releases are limited edition and are likely to slither away soon.
Food and drink
Lady M’s Lunar New Year set includes 32 crêpe biscuits in four flavors: raspberry, vanilla, coconut, and chocolate orange. The packaging can be even be rearranged in the shape of a snake, the perfect centerpiece for a celebratory dinner.
All the zodiac signs can enjoy sampling Sugarfina’s Year of the Snake tasting collection. The set includes 12 different candies, each inspired by the traits and personalities of the 12 zodiac animals, made by artisanal candy-makers from around the world.
Crafted from purple clay, tea pets sit on the tray during tea ceremonies and are rinsed with tea, allowing them to develop a patina over time. Celebrate the Year of the Snake with this scaly tea pet from Upton Tea Imports, which can stand watch while you serve black tea that the brand sourced specially for Lunar New Year.
Mochi Gummies just released a limited-edition Lunar New Year gift box that contains a variety pack of the brand’s best-selling gummy flavors: strawberry, mango, tangerine, sour watermelon, yuzu, and peach.
Home
Hedley & Bennett and Fly by Jing have teamed up to release a special Lunar New Year apron. It’s decorated with a cheerful bao illustrated by artist Nhi Nguyễn, as well as a special Year of the Snake label inspired by traditional red envelopes. If you want to take the festivities even further, you can purchase a gift bundle that includes the apron, a jar of Fly by Jing’s signature Sichuan chile crisp, and a recipe book written by founder Jing Gao.
Asian emporium Pearl River Mart is always a reliable stop for any Lunar New Year needs. This year’s curated party box contains red envelopes, noisemakers, and a pocket-size Chinese almanac.
A fun departure from the typical red-and-gold palette, Craftspring’s jungle-snake ornament features an emerald-green serpent curled up amid trailing vines and monstera leaves.
I can’t get enough of these dumpling-shaped saucers from Target’s Lunar New Year collection. They’d be perfect to hold ginger and vinegar for dipping xiao long bao.
Lego has done it again with its Lunar New Year releases. There are three sets to choose from: a lucky fan, an intricate trotting lantern, and this smiling maneki neko with a paw that waves.
Marshall’s portable Emberton III speaker has undergone a limited-edition serpentine redesign. It’s wrapped in opulent green leather with pink and orange detailing and comes accompanied by psychedelic Woodstock-inspired packaging designed by Chinese artist 野DARK QUESTION.
Glasshouse Fragrances’ Wisdom of the Snake candle is housed in a stunning glass vessel and features notes of mulberries and orange blossom with cedar wood and earthy vetiver.
While home-fragrance brand Blueme also dropped a votive candle set for the Year of the Snake, I found myself more intrigued by this scented fan — you give the fan a few spritzes with the fragrance spray and let it waft over you.
Fashion and accessories
Created in partnership with artist and illustrator Jessie Wong, Aritzia’s Lunar New Year collection is adorned with a graphic of three lantern friends.
Fashion brand Love, Bonito is tailored to suit the style and build of Asian shoppers and often mixes traditional silhouettes with modern fabrics and details. I’m especially enamored with this intricate lace button-down top in a festive red.
Silk Laundry just released two limited-edition Lunar New Year silk pieces: an easy-breezy button down shirt and this stunning slip dress. Both feature an exclusive snake print inspired by endangered species.
Avant-garde menswear brand LỰU ĐẠN just dropped a Year of the Snake capsule collection. Maybe don’t wear this tank around a proclaimed ophidiophobe, but other pieces in the collection draw inspiration from ’70s rock stars and horror cinema, like these faux python pants and this Kaiju tee.
My favorite pair from Zenni’s Year of the Snake collection are these bold red frames with a sinuous snake slithering along the rim.
Here’s a Lunar New Year pair of Birkenstock’s classic Arizona sandals, featuring luxurious red snake-embossed leather and gold buckles.
Another iconic silhouette with a scaly upgrade, these Doc Marten 1460 boots have diamond embossing on the toe and are accented with a strip of burgundy snakeskin up the back.
Kate Spade has chosen to draw inspiration from the common garden snake; this easy-to-wear crossbody is printed with poppy floral motifs.
Charles & Keith’s Lunar New Year collection of bags and shoes are festooned with appropriately auspicious Chinese knots and luxe-looking hardware.
Satechi just launched its magnetic wallet stand in a scarlet red vegan leather, embellished with a gold snake in the bottom corner. It conveniently holds four cards and snaps to your iPhone with MagSafe technology.
Casetify’s nostalgic Year of the Snake collection draws from the old-school Snake game with this 8-bit graphic.
Kara Yoo’s delicate pendants depicting the animals of the zodiac are perfect for layering with other necklaces to curate an assortment that’s unique to you.
Jane Win’s Protect line features several serpentine designs, such as this gold-plated ring studded with a tourmaline stone.
This Year of the Snake bracelet from Ashley Zhang portrays a golden snake coiled around a jade cabochon, symbolizing protection and prosperity. It also has a red cord for double the luck.
If you really want to splash out, Anita Ko’s lucky snake talisman is hand-engraved and trimmed with border of diamonds.
Beauty
Tower28 has launched a new shade of its Lip Softie tinted lip balm to coincide with Lunar New Year. Red Bean Mochi is a sheer rosy nude with a hint of red-bean flavor.
Le Mini Macaron’s Snake Goddess bundle features three new gel polishes in bright red, shimmery black, and barely there beige, plus a sheet of serpent-inspired nail stickers for flair.
Charlotte Tilbury’s beloved K.I.S.S.I.N.G. lipstick has gotten a glamorous Lunar New Year makeover — the limited-edition case features two snakes surrounded by twinkling starry accents. The lipstick is available in two colors: a mauve-y rose and a fiery red.
Lush’s Lunar New Year gift set includes a snake-shaped bath bomb scented with wild orange and lime, plus an uplifting shower gel with a zesty citrus aroma.
AAPI-founded beauty brand ESW Beauty just dropped this playfully-packaged set to ensure you have a glowing year. It contains several of the brand’s hydrating masks, depuffing eye patches, and a smoothing lip treatment, plus some extra goodies like red envelopes and a zodiac fortune card.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
