For this week’s Don’t Dillydally, we’ve rounded up a range of newly released products we’re particularly excited about, including a reformulated lip pencil from Refy, a sweater jacket from Alex Mill, and Beats headphones from Sandy Liang.
Refy Lip Sculpt
Refy reformulated its lip pencil, Lip Sculpt. Before, the pencil had two sides, one with color to line and shade the lips and another to set it in place. Now, that process has been collapsed into one step, promising pigmented, transfer-proof color.
Teva Spring/Summer 2025
Teva has released a new collection for spring with a focus on innovating existing silhouettes. Lots of classic shapes have been upgraded or riffed on, like the Hydratrek, which is now available with a closed toe.
Fur Chafe Cushion
In time for spring, Fur launched an all-over chafe stick that can be used anywhere skin rubs. Not only does it prevent chafing, it repairs post-chafe irritation with the help of soothing ingredients like chamomile and licorice root, which brightens discoloration and reduces redness.
Hill House March Capsule
Hill House’s latest capsule expands on its existing silhouettes, offering new nap dress colorways and adding details like ruffles and bows. The Scarlett, for example, has subtle embroidered floral detailing and tiny ruffles on the shoulders.
Alex Mill Spring Chapter Two
In other spring-capsule news, Alex Mill has released its spring capsule, and I’m predicting the sweater jacket will be a hit. Crafted from cotton cashmere, it has a slightly oversize fit and looks cozy but not slouchy. It’s currently available in three shades, including this powdery blue, which will likely go first.
Knix FreeFlex Bra
Muji Labo S/S 2025
Muji has become an increasingly appealing place to shop for high-quality basics, like a well-designed jacket or a flattering pair of pants. The newest collection also experiments with materials. This denim jacket, inspired by French workwear, is made of washi paper and cotton, giving it a soft, lightweight feel.
Sandy Liang x Beats
Beats’ current approach to innovation seems to be limited-edition colorways, but I’m not mad at it (the brand previously did one with Skims). Now it has collaborated with Sandy Liang — designer, avowed Merrell enthusiast, and one-time Strategist haiku writer — on a silvery pair of Beats that feature the designer’s signature bow detailing in a powdery pink.
Polly Pocket x Lisa Says Gah!
The Lisa Says Gah customer absolutely played with Polly Pocket as a kid, so when I saw this collaboration, I tilted my head and said, “Oh, makes sense.” The collection brings the rubbery, micro-size clothes of yore to life. There’s lots of quilting and texturally interesting pieces, like this fuzzy polo, which comes in Polly Pocket purple.
Parachute Organic Plush Towels
We’ve written about Parachute towels in the past with Chris Black co-signing the brand’s classic towel. Now Parachute is making a premium version for fans of an ultraplush feel. The Organic Plush Towel is made with long-staple Turkish cotton and woven to optimize softness and absorbency. It’s available in four neutral hues, but if we’re following Black’s logic, white is the only color that makes sense. “Any other shade seems distracting and childish,” he says.
Theragun Mini Gun 3
Theragun comes up quite a lot, especially with celebrities (Sasheer Zamata, for example, swears by it). Strategist associate editor Jeremy Rellosa also named it the best portable massage gun, noting that it offers an effective massage despite its tiny size. “I can get closer to the muscle and apply more pressure to my body, and in this way it gives me more control than other massage devices with gun-style handles,” he says. The latest iteration of the mini is even smaller and lighter than the original but offers the same muscle relief.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
