For this week’s Don’t DillyDally, we’ve surfaced a range of summery launches we’re sure will sell out, including a sweet strawberry vinegar from Brightland and Oishii, denim coveralls from Everlane, and a new collection of packable bags from Away.
Lululemon AirSupport Bra
Lululemon, which makes some of our favorite workout clothing, recently released the AirSupport bra, which is designed for high-impact workouts like running. The bra is made with injected foam, which offers lightweight lift and reduces bounce. The bra comes in three shades — pink, black, and teal — and is currently available for C-DDD cups, though the brand reportedly plans to release an E-cup bra in the fall.
First Aid Beauty Anti-Dandruff Scalp Care
First Aid Beauty, a favorite of Strategist writers and TikTokers both, has ventured into hair care with a dandruff-fighting scalp serum and shampoo. Both use popular anti-dandruff ingredients like salicylic acid and pyrithione zinc, along with soothing ingredients that are meant for sensitive skin, like calendula, colloidal oatmeal, and aloe.
Away Packable Bags
Away recently debuted packable bags, which can be folded down into a zip pouch and expanded on the go. The collection includes a backpack, fanny pack, and this carry-all tote, which is made from a water-resistant nylon and available in black, navy, and this eye-catching orange hue.
The Powerpuff Girls x Colourpop
Colourpop is known for its nostalgia-inducing collaborations. Its latest: Powerpuff Girls. The collection includes eye-shadow palettes (one inspired by each sister and another for the collective group), lip-gloss kits, a set of color sticks, and hair clips, all of which feature illustrations of the trio. While you can purchase everything individually, you can also grab the set, which includes the entire collection.
Oishii x Brightland
As we previously reported, fancy vinegars are on the rise, and of the brands making a splash, Brightland is one of the buzziest. It recently released a summery strawberry vinegar called Lush, made in partnership with farming company Oishii. The vinegar is made with Omakase berries, seedless strawberries with a distinctive creamy flavor. It’s a limited-edition run, and we don’t expect it’ll be back once it sells out, so if you’re thinking about it, don’t dillydally.
Everlane Short Coveralls
Everlane’s popular coveralls now come in romper length, and we predict they’ll soon be a summer staple. Made from a lightweight, organic denim, the coveralls have a tailored yet relaxed fit and a five-inch inseam. Currently, you can purchase them in three go-with-everything shades: a medium-wash denim, sandy tan, and a dark terra cotta called Canyon.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
