Editor’s note: Black Friday has ended, so we’re no longer updating this post. If you want to shop Cyber Monday deals, see our roundup of the best Cyber Monday fashion deals here.
If you’ve visited the Strategist site over the past few days, you know that Black Friday really got going around a week ago — and it’s still going strong, even with the day actually behind us. The Black Friday fashion beat is my area of expertise as the Strategist’s style writer, and after years of covering the shopping holiday, I know my way around a good deal. It’s easy to get tricked by red-numbered markdowns, but my best piece of advice is that anything less than 20 percent isn’t worth adding to your cart. The places you’ll want to shop first are department stores: Nordstrom’s Black Friday sale is full of price-matched items, and Bloomingdale’s line of cashmere is on sale for upwards of 50 percent. There are some surprises elsewhere on the internet, like Levi’s jeans that are more marked down on Amazon than at Levi’s. Muji, which almost never does sales, is offering 30 percent off all its apparel. For designer goods, the Net-a-Porter’s Black Friday sale is the best out of the luxury e-retailer lot — I noticed a robust stock of sandals in the shoe section. I made sure to include only the best Black Friday fashion deals in this guide (and I’ve stock-checked sizes throughout, too). You can also check out our full guide to all the best Black Friday sales and sign up for our newsletter to make sure you don’t miss anything through Cyber Monday.
Update on December 1, 2024: Updated prices and checked stock for all products.
The Deals I Personally Think Are The Best
On the hunt for the best Black Friday fashion deals, I have found everything from Baggu bags at Ban.do to Repettos in Ssense’s sale. The deals I think are the best, though, are all under $30—and all happen to be pants. One of them is a $20 pair of high-rise jeans from the Gap. Another notable deal is this under-$20 pair of Old Navy sweatpants. They’re everything I want in a pair of sweatpants: comfortable and cheap, and they have pockets. And while there’s a lot in Madewell’s sale that’s worth adding to your cart, I can’t believe the deal on the Harlow Pants, a favorite of several Strategist staffers. They come down to $30 with code MADEBETTER (that’s 75 percent off, if you want to get technical).
Alex Mill’s Friday-ish Sale is now live, with up to 75 percent off select styles.
Amazon’s Black Friday deals are on par with Prime Day prices. Consider it a do-over for anything you missed out on buying on the first (or second) go-around. Some of the best deals are on Levi’s jeans, which are cheaper at Amazon right now than on Levi’s own site. If I were you, I’d get another pair of Wedgies or Ribcages while they’re cheap. (And here’s our full roundup to Amazon’s Black Friday sale too.)
Anthropologie’s Black Friday deal includes 30 percent off almost everything that’s full price and an extra 50 percent anything already on sale. Take a cue from Anthropologie employees and buy yourself a pair of Colette Pants or the Bennet Button-down (which are almost never marked down).
Aritzia bills its Black Friday sale as the “Black Fiveday” sale with 20-to-50 percent off everything (including a discount of around $20-to-$50 off different versions of its popular Super Puff). I’m flagging that the Effortless Pant is really worth getting — I can’t tell you how much I’ve heard about it while working on our work-pants guide.
Several Strategist staffers swear by the knits from Babaà. The brand only has a couple of sales a year, including one for Black Friday. Lots of its almost-$300 sweaters are closer to $200 now — a discount of 20 percent off. (Note that prices are listed in euros, so the deals here are approximations to dollars.)
If you can’t get enough of Baggu’s bags, now’s the time to stock up on your Baggus of choice: Get 20 percent off sitewide during Black Friday. (FYI: The discount applies to your cart at checkout.) If you don’t own a Baggu yet, I suggest getting yourself a Crescent Bag, Standard Baggu, or Cloud Bag — all of them have made appearances in our archives.
It’s been a while since I’ve seen a Banana Republic sale that’s this great. Banana Republic’s Black Friday deal includes 40 percent off your full-price purchase and up to 50 percent off sale styles. The All Day Pant and Corduroy Barrel Pant are recent — and already well-worn — additions to my own closet.
Ban.do’s a good place to window-shop — and then actually shop when there’s a sale. Get 35 percent off everything right now with code THEBEST at checkout. Some Baggu bags are a better deal at Ban.do than Baggu right now, including a fanny pack that’s only $30 now. I’m eyeing these checked cashmere socks from Hansel from Basel and ballet-pink Le Bon Shoppe pants.
Bergdorf’s Goodman’s Designer Sale includes up to 40 percent off labels like Thom Browne and Oscar de la Renta, with an additional 30 percent off select sale styles. There’s limited sizing on everything, so I did some digging to find on-sale things that almost fully stocked.
Big Bud Press’s size-inclusive and butt-hugging bottoms have earned a loyal following among Strategist staffers. For Black Friday, the brand is offering 30 percent off sitewide. Your best bet might be the Work Pants, which are well fitting and as well made as the workwear from Dickies and Carhartt.
As my editor Hilary Reid pointed out, the real steals at Bloomingdale’s right now are on its in-house line of cashmere, C by Bloomingdale’s — with sweaters starting at 40 percent off and going up to 60 percent off. Start there before scrolling through the rest of the site (you can get 25 percent off select full-price items as part of the department store’s Black Friday sale).
For something shiny, you can get 20 percent off almost everything at Catbird. If you’ve been meaning to splurge on someone special (or yourself), it’s the best deal you’re going to get all year. Catbird’s “Tiniest Key” charm is on actress Kat Dennings’s list of things she can’t live without, while these delightfully tiny diamond and pearl studs that are also from Catbird are almost always in my ears.
Some of my most recent great purchases are Cos orders. I’ll be shopping at its Black Friday sale with 25 percent off sitewide.
You don’t see Dôen going for up to 65 percent off often, so you know what to do.
Everlane’s excellent Black Friday sale is in full swing with up to 50 percent sitewide. The best deals are on some longtime Strategist favorites, including the ribbed turtleneck that’s described as “tight enough that it doesn’t bunch up underneath things, but not, like, Uniqlo Heattech tight” and the jeans strangers would stop our former Strategist editor on the street for.
A super-rare Free People sale is afoot, featuring 50 percent off select styles.
If case you haven’t heard, Gap is good again! Its already-cheap essentials are even cheaper at the moment: You can get anything on the site for anywhere between 50 percent off and 60 percent off. I’d start your shopping with the jeans that were part of a recent hunt for the perfect dark-wash jeans and our best-in-class trench coat. I have heard good things about Gap’s CashSoft line of sweaters, too.
Our favorite loafer-maker, G.H.Bass, is offering 30 percent off with the code “BFCM” (there are a few exceptions), making Whitney Weejuns $123, down from $175, and the Liannas, already marked down to $109, just $76 right now.
Longtime Strategist-approved exercise-gear maker Girlfriend Collective is offering 30 percent off sitewide and up to 60 percent off sale items.
Everything at H&M is up to 50 percent off.
I spend a small fortune at J.Crew on Black Friday. This year will be no exception, with 50 percent off full-priced purchases and an additional 60 percent off sale items with code FRIDAY. Note that J.Crew’s cashmere is now included in the sale, for up to 40 percent off. And as far as what’s worth getting, I’d suggest some Tissue Turtlenecks, Ottessa Moshfegh’s go-to pajama set (get it monogrammed for a gift), and a sweater that’s out of a “coastal scene from 1998.”
Jungmaven is offering 25 percent off everything (including sale items) with code HEMP2024. If you’ve been curious about its high-quality hemp, now is truly the best time to try it for yourself.
The place where most of us get our stripes, Kule, is offering 30 percent off sitewide (everything striped and non-striped alike) with code BF30.
As writer Erika Veurink explains, there’s a case for shopping at Lands’ End: It “feels cool to wear something that’s impossible to identify.” If you’re intrigued, the brand’s Black Friday deal includes up to 60 percent off everything with code SHOP — meaning everything’s going for pretty cheap. A few of her favorites below are 50 percent off.
Impressively, one of the Black Friday sales our deals editor is most excited about is Lisa Say Gah’s. It’s the biggest sale the “Lolita on Lexapro” store does all year, with 30 percent off everything. I’m thinking about getting these campy cow-print pants or this beribboned dress for a holiday party.
If you’re looking for workout wear, there are more than 750 discounted styles on Lululemon’s site, with savings ranging from around 30 percent to over 50 percent. (Check out our full guide to Lululemon’s Black Friday sale too.)
Macy’s is a gold mine of deals right now — including Charter Club cashmere for over 60 percent off, a Calvin Klein bra (one of our favorite bras) for almost half-off, and Franco Sarto square-toe mary janes for only $66.
Madewell’s essentials have been recommended to us so much that we have a whole guide to shopping at Madewell. And its Black Friday Event — up to 50 percent off everything with code MADEBETTER — is always much-anticipated in our Strategist circle. There’s a long list of things worth getting, including the wide-leg edition of the jeans one stylist has recommended to over 150 clients, now 20 percent off, and the workhorse Harlow work pants that a few staffers own, now a whopping 75 percent off. (I’m sorry to report that the Alexa Chung collaboration isn’t included in the sale.)
A “semi-secret” from author Diksha Basu that Muji makes well-priced and high-quality clothes. It doesn’t do sales often, so 30 percent off apparel is especially notable.
I would argue that Net-a-Porter’s Black Friday sale is the best out of the designer lot of Black Friday sales. The discounts — up to 50 percent off — are deep from the beginning (the longer you wait, the better some become, but stock always moves fast). Select sale items will get an extra 15 percent off checkout too. My word of advice: The sooner you shop, the better. (Make sure to check out our full guide to Net-a-Porter’s Black Friday sale too.)
There’s a reason why one of our most-read stories before Black Friday is our full roundup of Nordstrom’s sale, with the department store offering up to 60 percent off its clearance section. The department store is price-matching much of the markdowns to what brands (like Madewell) are offering on their own sites, if you’re one for a one-and-done checkout. Some standouts in the sale right now: $14 Free People flannel shorts and Natori Feathers, a.k.a. the unicorn of undergarments, for 40 percent off.
You can get 50 percent off everything at Old Navy during Black Friday. It’s your chance to stock up on the basics, from my favorite cheery cherry-red sweatpants to the only long-sleeve T-shirt fellow writer Emma Wartzman packed for a week in mid-coast Maine.
Instead of a traditional sitewide discount, Quince’s Black Friday sale includes different daily deals for five days. If you miss one today, there’ll be new ones tomorrow.
You get 25 percent off everything at Reformation right now. Of course, wedding-guest dresses abound, but make sure to check out the denim, too — the Cynthias are featured in almost every one of the Strategist’s jeans guides.
It’s not often that Rothy’s has a sale, much less the entire sitewide one. Everything’s up to 30 percent off, so you can see how comfortable a pair of Rothy’s really are. I’d recommend getting the Square Mary Janes freelancer Erika Veurink walked 15,000 steps around Florence in and the Casual Clogs that can be for the outdoors or indoors (we happen to think they’re one of the best slippers out there, for the record).
There are only a few times a year when Shopbop offers a percentage off storewide. (Like Sephora, it’ll often offer discounts depending on different membership tiers.) You can use code HOLIDAY for 25 percent off almost everything during Cyber Week.
You’ll find designer goods at Woodbury Commons prices at Ssense’s Winter Sale — including Flore Flore and an Acne Studio checked scarf (no, not that one). A big highlight of the sale is all the Repetto ballerinas that are marked down — sizes are selling out, so act fast. (Make sure to check out our full roundup of Ssense’s Black Friday sale too.)
A number of my best designer scores have come from the Outnet. It’s not every day that the retailer offers a sitewide discount, especially an extra 25 percent off almost everything with code BLACKFRIDAY. I mean this: Don’t dillydally.
Some of our favorite size-inclusive basics come from Universal Standard. The brand is offering 30 percent off sitewide (with a few select styles up to 70 percent off), and you’ll get an extra 10 percent off if you use code STRAT-HOLIDAY10 at checkout. Or, if you’re totally new to Universal Standard, you can use STRAT-HOLIDAY20 instead, for 20 percent off your first order.
You can get 40 percent off essentially everything, including the sale section, at Urban Outfitters for Black Friday. (Its stocks of Baggu and Birkenstock are excluded from the promotion, notably.) Get all your indie-sleaze paraphernalia while the getting’s good.
You can get up to 60 percent off brands like Crocs and Dr. Martens during Zappos’s Black Friday sale. Surprisingly, there are many markdowns on Tory Burch, and I found a few pairs of Mephistos (often seen in our Secret Strategist newsletter) on sale as well.
It’s one of the only times you’ll ever get a sitewide deal at & Other Stories — with 30 percent off everything — so shop accordingly.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
