prime day 2023

All of the Best Non–Amazon Prime Day Sales

Photo-Illustration: The Strategist; Photos: Retailers

It’s officially day two of Amazon Prime Day. As the annual sales bonanza has grown in size and scope, other retailers like Best Buy, Target, and Walmart have each answered with their own sale events — music to the ears of savvy shoppers everywhere. Sure, it can all be a bit overwhelming, but that’s where the Strategist comes in. To help you take advantage of all the deals, I’ve scoped out the best discounts across the internet-shopping landscape, everything from Strat-approved denim to rarely on-sale Apple products. So far, newly discounted items we’ve written about before include frequent-flier-recommended luggage, chef-approved cookware sets, and massage tools vetted by fitness instructors and athletes.

Note that not all of these sales follow Amazon’s schedule: They all have their own start and end times. Some end when Prime Day ends — at 2:59 a.m. ET on July 13 — and others last longer or end earlier (we’ve included that info below). Either way, I suggest acting fast if you see something you like, as we’re finished updating this article for the day, so stock and prices below are subject to change. A few sales will continue beyond Prime Day, but many end at midnight tonight or at 2:59 a.m. ET, so I suggest checking out sooner rather than later. And if you need a little extra help keeping on top of the frenzy, sign up for our newsletter to get the latest deals sent straight to your inbox.

Best Buy | Bloomingdale’s | Brooklinen | Casper | Cozy Earth | Crane & Canopy | Dermstore | Glasses USA | Home Depot | Huckberry | J.Crew | Kohl’s | Labucq | Levi’s | Lo & Sons | Macy’s | Madewell | Old Navy | Our Place | Petco | Piecework Puzzles | REI | Samsonite | Skinstore | Soko Glam | Target | Urban Outfitters | Walmart | Wayfair | West Elm | Williams Sonoma | Zappos

Best Buy

Best Buy’s Black Friday in July event has discounts on Strat-recommended earbuds, smartwatches, laptops, and more. The sale runs until midnight tonight, July 12.

Bloomingdale’s

Through July 12, Bloomingdale’s is throwing a Cyber Sale with up to 25 percent off plenty of fashion, beauty, and home items using code CYBER.

Brooklinen

For Brooklinen’s Surprise Sale, almost everything on the site is 20 percent off until July 13. (For more on what’s worth picking up, we have a handy guide for you here.)

Casper

Through July 13, Casper is offering up to 20 off sitewide, including mattresses, pillows, and more.

Cozy Earth

Loungewear and bedding brand Cozy Earth is offering up to 35 percent off sitewide as part of its Cozy Days sale. Snag discounted sheets, towels, and more until July 17.

Crane & Canopy

At Crane & Canopy, take up to 40 percent off select bedding, beach towels, and home goods until July 16.

Dermstore

At Dermstore’s Beauty Discovery Event, get up to 20 percent off select beauty products with code JOY until July 12. If you’re a rewards member, you’ll also get twice the number of points and free express shipping.

Glasses USA

Glasses USA is taking 40 percent off designer frames with code DESIGNER40.

Home Depot

Home Depot is having its own sale with deals on everything from tool kits to patio furniture through July 12.

Huckberry

There’s a lot of great stuff on sale as part of Huckberry’s Summer Steals event, which runs until July 13. Plenty of outdoorsy gear is up to 35 percent off, including hiking sneakers and breathable shorts.

J.Crew

J.Crew is taking an extra 60 percent off already-on-sale items. Use code 48HOURS to stock up on swimsuits, sandals, and other warm-weather gear.

Kohl’s

Kohl’s Summer Cyber Deals event continues today, July 12. There are discounts in every category, but we found some especially good sales on footwear and kids’ toys.

Labucq

Luxury shoemaker Labucq, which makes some of our favorite loafers, is offering 20 percent off sitewide until midnight tonight with code LABUCQDAY.

Levi’s

Take 50 percent off select items, including lots of Strat-approved denim, at Levi’s End of Season Sale. The discount is applied at checkout.

Lo and Sons

Lo and Sons, maker of some of our favorite cross-bodies and weekend bags, is offering 40 percent off summer-travel essentials all month long through July 31.

Macy’s

Macy’s Black Friday in July event runs until July 12 with up to 60 percent off home goods, kitchen appliances, luggage, skin care, and more.

Madewell

Madewell’s Big Summer Sale is offering up to 70 percent off sale items with code HOTDEAL until midnight tonight.

Old Navy

Old Navy is slashing prices on some of our favorites by 35 percent — including the performance crew socks and PowerSoft leggings that Strategist writer Tembe Denton-Hurst loves wearing to the gym. The discount is applied at checkout, meaning there’s no code required. Be quick, though: These savings only last until midnight tonight.

Our Place

Our Place is taking 20 percent off most of its products, including Strat-approved items like the Always Pan, drinkware, and tabletop goods.

Petco

For Petco’s Black Friday in July event, the retailer is taking up to 50 percent off select items site-wide. Snag food, treats, toys, and other accessories for your furry, feathered, or fishy friends through July 15.

Piecework Puzzles

Maximalist puzzle-maker Piecework is throwing a birthday sale; take 20 percent off sitewide, including on all new and bundled puzzles.

REI

REI is taking up to 50 percent off some of our favorite running and hiking brands, as well as offering great deals on camping and picnic essentials.

Samsonite

Samsonite is hosting a sale that ends July 12 with select items 30 percent off, including a carry-on beloved by Ruth Carter. If you want an even bigger discount, go for the brand’s two-piece hard-luggage set.

Skinstore

Take up to 25 percent off many products at SkinStore as part of its Big Sales event. We found Strat-approved cleansersmoisturizers, and more at a discount using code SALE.

Soko Glam

For its Prime Time sale, Korean beauty brand Soko Glam is offering up to 50 percent off, as well as BOGO offers across cleansers, toners, and creams. The deals end tonight, though, so we recommend browsing sooner rather than later.

Target

Target Circle Week, the retailer’s “biggest sale of the season,” runs until July 15. There are savings in every category, from apparel and home to toys. Some discounts are as high as 50 percent off. Note: In order to unlock access to the deals, you must create a free Target Circle account.

Urban Outfitters

Until July 19, Urban Outfitters is offering 30 percent off a whole slew of home items, including bedding, throw blankets, prints, and other home décor.

Walmart

Walmart+ Week, which runs until July 13, has deals on everything from home and kitchen goods to fashion and beauty to electronics and toys.

Wayfair

Wayfair’s 72-Hour Clearout Sale ends tonight, so now’s your last chance to snag deals across a variety of product categories, from area rugs to backyard furniture.

West Elm

West Elm is taking an extra 15 percent off select clearance décor with code EXTRA15, so now’s your chance to stock up on planters, pillows, and other home goods.

Williams Sonoma

Williams Sonoma is running a Summer Savings sale on plenty of kitchen staples, from chef’s knives to coffee-makers. Plus, the retailer is offering a price-match guarantee on any deals you find elsewhere.

Zappos

Zappos just launched its summer clearance sale, which runs all the way until August 6 and features clothing, shoes, and accessories.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

All of the Best Non–Amazon Prime Day Sales