This Things Incredible - The Strategist
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This Thing’s Incredible

  1. small appliances
    Get Them a Fancy Hot-Chocolate Maker“Since receiving the Velvetiser, my hot-chocolate consumption has increased from a few times a year to nearly nightly.”
    By Kitty Guo
  2. women’s apparel
    These Jeans Made Me GayThe Citizens of Humanity Horseshoe pants complete my queer style.
    By Peyton Dix
  3. hair styling
    The Do-It-All Spray That 4 Strategist Staffers Spritz on Their Hair DailyIt detangles, cuts down frizz, and protects against heat damage.
    By Ambar Pardilla
  4. small appliances
    My Lean, Mean, Bean (and Grain) Cooking MachineQuinoa, farro, barley, and any kind of bean, cooked perfectly every time.
    By Kiki Aranita
  5. women’s apparel
    My $30 Target Jeans Look Exactly Like Vintage Levi’s“They feel perfectly worn in, even on the first day of wear.”
    By Erika Veurink
  6. this thing’s incredible
    I Bought These $50 Muji Cords in 3 ColorsThey feel like loungewear but look polished enough to wear out and about.
    By Diksha Basu
  7. lips
    A Tinted Balm to End All Tinted BalmsIt is like the perfect slip dress in makeup form.
    By Emma Firth
  8. tabletop week
    This Serving Bundle Was the Best Thing I Added to My Wedding Registry“Every dinner that I’ve hosted since receiving this bundle has been 100 percent chicer.”
    By Rachel Karten
  9. phones and accessories
    Google’s Pixel 9 Pro Fold Makes Me Want to Ditch My iPhoneYou can’t beat having a tablet in your pocket.
    By Jordan McMahon
  10. mattresses
    I Found Truly the Firmest Mattress in the World in TaiwanIt’s made for Taiwanese expats (and anyone else) who prefer to sleep hard.
    By Lisa Cheng Smith
  11. dining and entertaining
    The Ninja Slushi Is Definitively Worth the MoneyIt has made all my beverage dreams come true.
    By Margaret Eby
  12. luggage
    Cotopaxi Just Made My Favorite Carry-On Even BetterThe brand added a water-bottle pocket to the Allpa and gave it better weight distribution.
    By Margaret Eby
  13. women’s apparel
    My Grab-and-Go Ball GownI’ve worn it to weddings, picnics, and vintage markets.
    By Rachael Griffiths
  14. women’s apparel
    I Found Cargo Pants So Nice, I Bought Them Thrice“They’ve become a cornerstone of my wardrobe, with my frequency of wear being at least twice a week.”
    By Yaminah Mayo
  15. productivity
    A Pop-up Desk That I Bring to Coffee ShopsThis laptop stand folds up into a case that holds a wireless keyboard and track pad.
    By Jordan McMahon
  16. cookware and utensils
    Let Jon Kung Tell You About His Speed RackIt’s a storage tower with open and movable shelving.
    By Jon Kung
    As told to Kiki Aranita
  17. suncare
    Putting Sunscreen on Your Kid Doesn’t Have to Be AwfulThis applicator works well on bald heads and stubble too.
    By Matthew Schnipper
  18. dining and entertaining
    This Clay Jug Keeps My Water As Cool As a Stanley DoesIt’s the most fun way to stay hydrated.
    By Kiki Aranita
  19. cookware and utensils
    I’m Over the Moon for This SpoonIt’s for mixing, measuring, tasting, drizzling, skimming, basting, and serving.
    By Emma Wartzman
  20. outdoor leisure
    Me and My Inflatable PaddleboardIt has been with me on lakes upstate, leafy inlets in the Midwest, and the gentle ocean of Brooklyn’s own Brighton Beach.
    By Hanna Kozlowska
  21. this thing’s incredible
    My Hair Is Just Doing Better Because of This BrushEvery time a friend or a colleague sees it, I get a compliment.
    By Liza Corsillo
  22. bath and body
    I’m a Face and Body Antiperspirant-Wipe EvangelistI’ve been training for this scorching-hot summer for years.
    By Dominique Pariso
  23. tech
    How I Turned My iPhone into a 2007 BlackBerryI really missed that physical keyboard.
    By Jordan McMahon
  24. lips
    I’ve Used This $9 C.O. Bigelow Lip Gloss Since High School“Lip gloss shouldn’t be complicated or expensive; it should be flirty and sexy.”
    By Nicolaia Rips
  25. home
    It’s a Honeywell-Fan SummerEight summers in and it still keeps me cool.
    By Tembe Denton-Hurst
  26. e-readers
    This Thing Is Like a Kindle, But It Fits in My PocketAnd because it runs Android, it does so much more than other e-readers.
    By Jordan McMahon
  27. self-tanner
    Irish Self-Tanners Do It Better“Within a couple of hours, my legs already get a really realistic tan, in fact it was the color that my skin actually goes when I have a real tan.”
    By Fiona Byrne
  28. shoes
    I Discovered These Japanese Sandals in Basque CountryThey’re sturdy enough for short bike rides and less bulky than a Birkenstock.
    By Michael Zhao
  29. outdoor leisure
    This Clip-on Device Turns My Regular Bike Into an E-BikeI can get it on and off in a few seconds, and it fits in a big tote bag.
    By Jeremy Rellosa
  30. women’s apparel
    The One Pair of Jeans a Stylist Has Recommended to Over 150 ClientsI get a lot of little texts, out of the blue, like, “The best thing I got during our shopping session was the jeans.”
    By Sahra Brandt
    As told to Ambar Pardilla
  31. sleep gear
    This Lamp Turns My Bedroom Into a James Turrell InstallationIt helps me wake up and wind down my day better, but I love it all the hours in between too.
    By Jordan McMahon
  32. dining and entertaining
    For When I Want to Make Hot Pot at Home in My PajamasI’ve used the pot to keep potatoes warm and crispy for brunch gatherings.
    By Kiki Aranita
  33. this thing’s incredible
    I’ll Be Wearing This $45 Linen Set All SummerIt’s flattering, machine washable, and doesn’t seem to need ironing.
    By Diksha Basu
  34. hair styling
    This Detangler Gives Me Sabrina Carpenter BangsIt’s the best thing I’ve found for my bangs since a Velcro roller.
    By Rachael Griffiths
  35. sleep
    The Best Weighted Blanket Is Actually a DinosaurIt’s cute, cuddly, and only $20.
    By Amelia Jerden
  36. cookware and utensils
    I Eat Broccoli Sprouts Daily Thanks to This Easy KitThis set of mesh trays makes it simple to grow your own sprouts and microgreens at home.
    By Keren Lerner
  37. e-readers
    I Sold My Kindles to Get a Kobo — and Its Color E-Reader Is Even BetterIt’s good for more than just reading comics.
    By Jordan McMahon
  38. men’s apparel
    I Found a Cotton Version of BaggiesThey’re all I want to wear, every day.
    By Michael Zhao
  39. tech
    Somehow, Everyone in My Neighborhood Has This Strange (But Wonderful) ClockIt looks like a Lite-Brite but shows you the weather, sports scores, when the next train is coming, and whatever else you might want to see.
    By Lauren Ro
  40. women’s shoes
    I’ve Worn (and Danced All Night in) These Heels at 7 WeddingsThey’re so comfortable that I bought them in three colors and have my eye on more.
    By Gaby Grossman
  41. running
    These Compression Socks Helped Me Train My First Half Marathon Pain FreeAfter wearing the socks for a couple of hours, my legs feel refreshed.
    By Arielle Avila
  42. running
    These Insoles Saved My College Running Career (and I Still Wear Them Every Day)They fought my fasciitis for good.
    By Brenley Goertzen
  43. decor
    This Nail-Shooter Hangs Pictures Right on the First Try“I’ve hung art at 11 p.m. without risk of disturbing the neighbors.”
    By Fiona Byrne
  44. running
    I Never Forget My Running Belt (Because It’s Built Into These Leggings)It keeps my massive iPhone Pro Max, card case, keys, gels, and even a few dog treats in place.
    By Brenley Goertzen
  45. cleaning
    I’m a Cleaning Expert, and This Is the $40 Mop I Tell Everyone to BuyIt’s the one I always reach for, even though I have literally thousands of dollars’ worth of floor-care tools in my utility closet.
    By Jolie Kerr
  46. productivity
    Plum Sykes on Her Perfect $323 PencilTo call it the jewel in the crown of pencils would not be an exaggeration.
    By Plum Sykes
  47. running
    I Never Travel Without My Bootless Compression BootsThey squeeze out my sore, tight calves with one big hug.
    By Ashley Wolfgang
  48. women’s apparel
    I Own Two (Soon to Be 3) of These $35 Target ShirtdressesThey’re so easy to wash and dry in machines and don’t seem to get crumpled easily.
    By Diksha Basu
  49. women’s apparel
    I Found a Little Black Dress That’s Just the Right Amount of LittleIt’s $50 and unassuming to the untrained eye.
    By Mya Gelber
  50. men’s apparel
    I Only Packed One Outfit for My Weeklong Vacation“Whenever I go anywhere, I end up bonding with one thing — that thing you wear the most on a trip.”
    By Aaron Levine
    As told to Hilary Reid
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