After six years at her little brother’s company, Randi Zuckerberg is striking out on her own. In a just-released resignation letter, published at All Things D, the now former Facebook marketing director explained:
“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social, participatory viewing that the media industry has since adopted. We have made incredible progress, but there is still much to be done and other ways I can affect change. Now is the perfect time for me to move outside of Facebook to build a company focused on the exciting trends underway in the media industry.”
The goal of Randi’s new venture is to help companies become “more social,” which makes sense, as she has long been known as the more outgoing of the Zuckerberg children. (Of course, “more outgoing than Mark Zuckerberg” is a term that could be applied to most people.) Randi recently jumped into the spotlight sans her bro with the Emmy-nominated Facebook Live, a news show she created and hosted. And she just had a baby. It’s time, it seems, for her to find a place outside her sibling’s long shadow.
Exclusive: Randi Zuckerberg Leaves Facebook to Start New Social Media Firm (Resignation Letter) [All Things D]